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                                       Details for article 27 of 28 found articles
 
 
  When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
 
 
Title: When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
Author: Chen, Yi-Ru Regina
Hung-Baesecke, Chun-Ju Flora
Cheng, Yang
Appeared in: Public relations review
Paging: Volume 49 () nr. 1 pages p.
Year: 2023
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 27 of 28 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands